What's in a name?

JLR is allegedly dropping the Land Rover name from its latest vehicles, but who cares? They’re not proper Land Rovers anyway

LAND Rover enthusiasts are mourning the death of their favourite brand following a restructuring by Jaguar Land Rover (JLR).

The Land Rover name and green oval logo is to be dropped from its models, which will now be called Defender, Discovery and Range Rover. Also to be dropped is the name Jaguar Land Rover, which will now be known by just its acronym, …